Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
| Autor principal: | |
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| Formato: | Electrónico eBook |
| Lenguaje: | English |
| Publicado: |
SAGE,
10-Nov-10
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| Materias: | |
| Acceso en línea: | Full text available on SAGE[18-Jan-13] Off-campus access |