Evian Affinity Case Study: Extending a Brand Successfully Across Markets
| Materialtyp: | Elektronisk Tidskrift |
|---|---|
| Språk: | English |
| Publicerad: |
MarketLine, a Progressive Digital Media business
|
| Länkar: | Full text available on EBSCOhost[Sep 2005-Sep 2005 Off-campus access |
Liknande verk
- The Affinity of the Eye
-
Unintended Affinities
av: Kozuchowski - TXU & Essent Case Studies: Affinity Partnerships with Retailers
-
Dark Affinities, Dark Imaginaries
av: Natoli -
Branding across borders : a guide to global brand marketing /
av: Gregory, James R.
Publicerad: (2002)