GlaxoSmithKline Case Study: Launching a Follow-Up to Zovirax in the Herpes Antiviral Market
| Aineistotyyppi: | Elektroninen Aikakauslehti |
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| Kieli: | English |
| Julkaistu: |
MarketLine, a Progressive Digital Media business
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| Linkit: | Full text available on EBSCOhost[Oct 2005-Oct 2005 Off-campus access |