Shloer Case Study: Adapting to the Falling Carbonates Market with an Adult Soft Drink Positioning
| Natura: | Elettronico Periodico |
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| Lingua: | English |
| Pubblicazione: |
MarketLine, a Progressive Digital Media business
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| Accesso online: | Full text available on EBSCOhost[Jan 2009-Jan 2009 Off-campus access |