Burger King Case Study: Targeting the Superfan as a Means of Retaining Growth in the Fast Food Market
| Format: | Electrònic Revista |
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| Idioma: | English |
| Publicat: |
MarketLine, a Progressive Digital Media business
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| Accés en línia: | Full text available on EBSCOhost[Apr 2009-Apr 2009 Off-campus access |