Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches

Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches

Detalhes bibliográficos
Formato:	Recurso Electrónico Periódico
Idioma:	English
Publicado em:	MarketLine, a Progressive Digital Media business
Acesso em linha:	Full text available on EBSCOhost[Jul 2009-Jul 2009 Off-campus access

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