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  1. 1
    Advertising and promotion : an integrated marketing communications perspective /
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  2. 2
    The one to one future : building relationships one customer at a time /
    af Peppers, Don
    Udgivet 1997
    "A Currency paperback"--T.p. verso.
    Originally published by Currency Doubleday in 1993.
    Bog
  3. 3
    When ads work : new proof that advertising triggers sales /
    af Jones, John Philip
    Udgivet 1995
    Bog
  4. 4
    Advertising and promotion : an integrated marketing communications perspective /
    af Belch, George E. (George Edward), 1951-, Belch, Michael A.
    Udgivet 2021
    Revised edition of the authors' Advertising and promotion, [2018]
    Includes bibliographical references and index.
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