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  1. 1
    Advertising and promotion : an integrated marketing communications perspective /
    Libro
  2. 2
    The one to one future : building relationships one customer at a time /
    por Peppers, Don
    Publicado 1997
    "A Currency paperback"--T.p. verso.
    Originally published by Currency Doubleday in 1993.
    Libro
  3. 3
    When ads work : new proof that advertising triggers sales /
    por Jones, John Philip
    Publicado 1995
    Libro
  4. 4
    Advertising and promotion : an integrated marketing communications perspective /
    por Belch, George E. (George Edward), 1951-, Belch, Michael A.
    Publicado 2021
    Revised edition of the authors' Advertising and promotion, [2018]
    Includes bibliographical references and index.
    Libro
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