Selling today : creating customer value /

Manning, Gerald L.

Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. - Tenth edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xxxiv, 554 pages : illustrations (chiefly col.) ; 27 cm + 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (pages 521-533) and index.

0131866834

2005052712

658.85