Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 5th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004. - xvi, 594 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
8177584502 0131138650
2003060912
658.8
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 5th ed. - Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004. - xvi, 594 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
8177584502 0131138650
2003060912
658.8