Marketing, sales and customer services :

Watkins, Charley.

Marketing, sales and customer services : understanding the theory and practice of selling through service / Marketing, sales & customer service Charley Watkins. - Canterbury : New Delhi : Institute of Financial Services ; A.I.T.B.S. Publishers & Distributors, 2002 [reprinted 2002] - x, 348 p. : ill. ; 25 cm.

Cover title: Marketing, sales & customer service.

Includes indexes.

332.10688