The marketing challenge /

Mazur, Laura.

The marketing challenge / Laura Mazur, Annik Hogg. - London : Wokingham, England ; Reading, Mass. : India : Economist Intelligence Unit ; Addison-Wesley ; Universities Press, 1993. - xvii, 298 p. : ill. ; 25 cm.

"The EIU series."

Includes bibliographical references (p. 289-290) and index.

0201631911 : $46.00 (est.) 8173711356

658.8