The marketing challenge / (Record no. 1581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00818nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090618s1993 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0201631911 : |
| Terms of availability | $46.00 (est.) |
| International Standard Book Number | 8173711356 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 20 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 1581 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mazur, Laura. |
| 245 14 - TITLE STATEMENT | |
| Title | The marketing challenge / |
| Statement of responsibility, etc | Laura Mazur, Annik Hogg. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Economist Intelligence Unit ; |
| Place of publication, distribution, etc | Wokingham, England ; |
| -- | Reading, Mass. : |
| Name of publisher, distributor, etc | Addison-Wesley ; |
| Place of publication, distribution, etc | India : |
| Name of publisher, distributor, etc | Universities Press, |
| Date of publication, distribution, etc | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 298 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "The EIU series." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 289-290) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hogg, Annik. |
| 942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 28/06/2009 | 351.00 | 3 | 25 | 658.8 MAZ | 3010011603 | 03/04/2019 | 21/10/2015 | 1 | 28/06/2009 | Book |