Strategic management in action /
Coulter, Mary K.
Strategic management in action / Mary Coulter. - Third edition - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xv, 350 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
0131446800
2004018971
658.4012
Strategic management in action / Mary Coulter. - Third edition - Upper Saddle River, NJ : Pearson Prentice Hall, c2005. - xv, 350 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
0131446800
2004018971
658.4012