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Strategic management in action / Mary Coulter.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2005.Edition: Third editionDescription: xv, 350 pages : illustrations ; 26 cmISBN: - 0131446800
- 658.4012 22
Contents:
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.4012 COU (Browse shelf(Opens below)) | 1 | Available | 3010014849 |
Total holds: 0
Includes bibliographical references and index.
Introducing the concepts -- The context of managing strategically -- Assessing opportunities and threats : doing an external analysis -- Assessing strengths and weaknesses : doing an internal analysis -- Functional strategies -- Competitive strategies -- Corporate strategies -- Strategic management in other organization types.
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