Value-based marketing for bottom-line success :
DeBonis, J. Nicholas.
Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York ; New Delhi : McGraw-Hill, c2003. - xix, 244 p. : ill. ; 25 cm.
" American marketing association."
Includes bibliographical references (p. 231-233) and index.
007139656X 0070598371
2002026490
658.8
Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. - New York ; New Delhi : McGraw-Hill, c2003. - xix, 244 p. : ill. ; 25 cm.
" American marketing association."
Includes bibliographical references (p. 231-233) and index.
007139656X 0070598371
2002026490
658.8