Value-based marketing for bottom-line success : (Record no. 1778)

MARC details
000 -LEADER
fixed length control field 01125nam a2200289 a 4500
001 - CONTROL NUMBER
control field 12825699
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090618s2003 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002026490
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007139656X
International Standard Book Number 0070598371
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1778
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name DeBonis, J. Nicholas.
245 10 - TITLE STATEMENT
Title Value-based marketing for bottom-line success :
Remainder of title 5 steps to creating customer value /
Statement of responsibility, etc J. Nicholas De Bonis, Eric Balinski & Phil Allen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York ;
-- New Delhi :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 244 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note " American marketing association."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 231-233) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction.
Topical term or geographic name as entry element Customer services
General subdivision Management.
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Balinski, Eric W.
Personal name Allen, Phil,
Dates associated with a name 1953-
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/06/2009 514.00   658.8 DEB 3010013323 03/04/2019 1 29/06/2009 Book