Successful marketing research :
Hester, Edward L.
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. - New York : Wiley, c1996. - xv, 240 pages : illustrations ; 24 cm. - A Wiley small business edition . - A Wiley small business edition .
Includes bibliographical references (pages 232-234) and index.
0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper)
95045908
658.8/3
Successful marketing research : the complete guide to getting and using essential information about your customers and competitors / Edward L. Hester. - New York : Wiley, c1996. - xv, 240 pages : illustrations ; 24 cm. - A Wiley small business edition . - A Wiley small business edition .
Includes bibliographical references (pages 232-234) and index.
0471123811 (acid-free paper) 0471123803 (pbk. : acid-free paper)
95045908
658.8/3