Marketing management :
Guiltinan, Joseph P.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. - 6th ed. - New York : McGraw-Hill Companies, c1997. - xvi, 463 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 443-446) and index.
007049097X
96027233
HF5415.13 / .G84 1997
658.8
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden. - 6th ed. - New York : McGraw-Hill Companies, c1997. - xvi, 463 p. : ill. ; 24 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 443-446) and index.
007049097X
96027233
HF5415.13 / .G84 1997
658.8