Marketing management : (Record no. 34019)

MARC details
000 -LEADER
fixed length control field 00926nam a2200289 a 4500
001 - CONTROL NUMBER
control field 5878
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150314121928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150314s1997 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96027233
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007049097X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .G84 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Guiltinan, Joseph P.
9 (RLIN) 9351
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title strategies and programs /
Statement of responsibility, etc Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Companies,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 463 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
9 (RLIN) 9571
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 443-446) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 9293
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Paul, Gordon W.
9 (RLIN) 9352
Personal name Madden, Thomas J.
9 (RLIN) 9572
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Savar Campus Library Savar Campus Library General Stacks 14/03/2015 Gift: The Asia Foundation   658.8 GUI 3020005878 14/03/2015 1 14/03/2015 Book