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Applications in basic marketing :

Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy - Homewood, IL : Irwin, c1990- - v. 214 p. : ill. ; 26 cm. - Annual - 1990-

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005> Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

ISBN: 0072864702

ISSN: 1099-5579 = Applications in basic marketing = Appl. basic mark.

LCCN: sn 92028178

LC Class. No.: HF5410 / .A67

Dewey Class. No.: 658.8/005

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