Applications in basic marketing : clippings from the popular business press / William D. Perreault, E. Jerome McCarthy

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Material type: Text

TextPublication details: Homewood, IL : Irwin, c1990-Description: v. 214 p. : ill. ; 26 cmISBN:

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Additional physical formats: Online version:: Applications in basic marketingDDC classification:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8005 APP (Browse shelf(Opens below))	1	Available		3010029589

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Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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