Consumer behavior & marketing strategy /
Peter, J. Paul.
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011]. - xvi, 579 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780070601581 0070601585
2009039009
658.8342
Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. - 7th ed. - New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011]. - xvi, 579 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780070601581 0070601585
2009039009
658.8342