Consumer behavior & marketing strategy / (Record no. 35767)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30053 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151012095038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151012r20112005ii a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009039009 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070601581 |
| International Standard Book Number | 0070601585 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn320803664 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | CDX |
| -- | DLC |
| -- | BD-DhAAL |
| -- | BD-DhAAL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 35767 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 9448 |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior & marketing strategy / |
| Statement of responsibility, etc | J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Tata McGraw-Hill education, |
| Date of publication, distribution, etc | c2005 [6th reprinted 2011]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 579 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 9 (RLIN) | 15334 |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 15335 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| Fuller form of name | (Jerry Corrie), |
| Dates associated with a name | 1944- |
| 9 (RLIN) | 15336 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centre for Entrepreneurship Development (CED) | Centre for Entrepreneurship Development (CED) | General Stacks | 12/10/2015 | STS International | 945.00 | 658.8342 PET | 3010030053 | 12/10/2015 | 1 | 12/10/2015 | Book |