Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010] - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780070682603 0072966343 (alk. paper) 0070682607
2004061068
HF5415.135 / .C72 2006
658.802
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th ed. - Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010] - xvii, 726 p. : ill. ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
9780070682603 0072966343 (alk. paper) 0070682607
2004061068
HF5415.135 / .C72 2006
658.802