MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01392nam a22003734a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
30050 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151025122057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151025r20102006ii a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004061068 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070682603 |
|
|---|
| International Standard Book Number |
0072966343 (alk. paper) |
|
|---|
| International Standard Book Number |
0070682607 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhAAL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
15707 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. ; |
| -- |
New Delhi : |
| Name of publisher, distributor, etc |
McGraw-Hill ; |
| -- |
Tata McGraw Hill Education, |
| Date of publication, distribution, etc |
c2006 [reprinted 2010] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 726 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 490 #0 - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Various multi-media instructional materials are available to supplement the text. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
13662 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
15708 |
|
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
15709 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| 9 (RLIN) |
15710 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a> |
|
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Book |
