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Advertising and promotions :

Advertising and promotions : an integrated brand approach / Richard Semenik ... [et al.]. - 6th ed. - New Delhi : Cengage Learning, c2012 [reprinted 2012] - xli, 710 p. : ill., ; 28 cm.

ISBN: 9788131517383 8131517381

Dewey Class. No.: 659.1

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