Advertising and promotions : (Record no. 35908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00732nam a22002417a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 30056 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151025130140.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151025r2012201 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| International Standard Book Number | 8131517381 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhAAL |
| Transcribing agency | BD-DhAAL |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.1 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotions : |
| Remainder of title | an integrated brand approach / |
| Statement of responsibility, etc | Richard Semenik ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2012 [reprinted 2012] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 710 p. : |
| Other physical details | ill., ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Linkage | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 15730 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 15731 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centre for Entrepreneurship Development (CED) | Centre for Entrepreneurship Development (CED) | General Stacks | 25/10/2015 | STS International | 938.00 | 659.1 ADV | 3010030056 | 25/10/2015 | 1 | 25/10/2015 | Book |