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Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob - Fourth edition. - Boston ; India : Pearson India Education Services Pvt. Ltd, c2015 [second Impression 2016]. - xxix, 586 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780132664257 (hbk.) 9789332542204

LCCN: 2012024141

Dewey Class. No.: 658.827

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