Strategic brand management : (Record no. 40757)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01182nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34652 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251102112510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190514t20132015maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780132664257 (hbk.) |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhAAL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 31595 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc | Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston ; |
| -- | India : |
| Name of publisher, distributor, etc | Pearson India Education Services Pvt. Ltd, |
| Date of publication, distribution, etc | c2015 [second Impression 2016]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBS |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 31596 |
| Topical term or geographic name as entry element | Business & finance. |
| 9 (RLIN) | 43344 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Cost, replacement price | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 37 | 658.827 KEL | 3010034657 | 19/07/2023 | 29/05/2023 | 6 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 658.827 KEL | 3010034653 | 13/05/2019 | 2 | 829.00 | 13/05/2019 | Book | ||||||||
| Lost and Paid For | Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 2 | 50 | 658.827 KEL | 3010034669 | 20/01/2020 | 20/01/2020 | 18 | 829.00 | 13/05/2019 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 5 | 48 | 658.827 KEL | 3010034656 | 16/10/2025 | 16/10/2025 | 5 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 18 | 658.827 KEL | 3010034671 | 23/09/2021 | 23/02/2020 | 20 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 4 | 57 | 658.827 KEL | 3010034667 | 11/09/2023 | 15/06/2023 | 16 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 51 | 658.827 KEL | 3010034665 | 03/06/2024 | 03/06/2023 | 14 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 40 | 658.827 KEL | 3010034666 | 20/06/2022 | 13/06/2022 | 15 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 26 | 658.827 KEL | 3010034662 | 12/05/2022 | 17/02/2022 | 11 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 3 | 20 | 658.827 KEL | 3010034661 | 09/09/2023 | 08/06/2023 | 10 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 658.827 KEL | 3010034659 | 13/05/2019 | 8 | 829.00 | 13/05/2019 | Book | ||||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 6 | 53 | 658.827 KEL | 3010034655 | 09/09/2023 | 27/05/2023 | 4 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 4 | 37 | 658.827 KEL | 3010034663 | 01/08/2022 | 13/06/2022 | 12 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 4 | 17 | 658.827 KEL | 3010034668 | 17/07/2022 | 14/06/2022 | 17 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 7 | 100 | 658.827 KEL | 3010034664 | 14/06/2026 | 14/06/2026 | 13 | 829.00 | 13/05/2019 | Book | 16/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 658.827 KEL | 3010034652 | 13/05/2019 | 1 | 829.00 | 13/05/2019 | Book | ||||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 1 | 14 | 658.827 KEL | 3010034658 | 25/08/2019 | 21/05/2019 | 7 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 2 | 13 | 658.827 KEL | 3010034654 | 23/05/2022 | 20/01/2020 | 3 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 2 | 24 | 658.827 KEL | 3010034670 | 21/07/2023 | 01/06/2023 | 19 | 829.00 | 13/05/2019 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 13/05/2019 | Parama | 829.00 | 4 | 53 | 658.827 KEL | 3010034660 | 09/11/2022 | 29/09/2022 | 9 | 829.00 | 13/05/2019 | Book |