Principles of marketing /
Principles of marketing /
Philip Kotler ... [et al.].
- Nineteenth edition.
- Upper Saddle River, NJ : Noida, India : Pearson ; Pearson India Education, ©2023 [second impression 2024, third impression 2025].
- xxiv, 736 pages : illustrations ; 27 cm
Revised edition of Principles of marketing, 2019. Indian subcontinent adaption.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
9789357055215
2022044243
HF5415 / .K636 2022
658.8
Revised edition of Principles of marketing, 2019. Indian subcontinent adaption.
Includes bibliographical references and index.
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
9789357055215
2022044243
HF5415 / .K636 2022
658.8