Principles of marketing / (Record no. 46862)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01737nam a22003738i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43225 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251007110152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240922t20232024njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022044243 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357055215 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | BD-DhAAL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2022 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Nineteenth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, NJ : |
| Name of publisher, distributor, etc | Pearson ; |
| Place of publication, distribution, etc | Noida, India : |
| Name of publisher, distributor, etc | Pearson India Education, |
| Date of publication, distribution, etc | ©2023 [second impression 2024, third impression 2025]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 736 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of Principles of marketing, 2019. |
| General note | Indian subcontinent adaption. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PHR<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| Topical term or geographic name as entry element | Phymarcy. |
| 9 (RLIN) | 56877 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| Personal name | Balasubramanian, Sridhar, |
| Relator term | author. |
| 9 (RLIN) | 56884 |
| Personal name | Agnihotri, Parfulla Y., |
| Relator term | author. |
| 9 (RLIN) | 56885 |
| 852 ## - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving location | General Stacks |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Shelving location | Total Renewals | Date last borrowed | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 11/12/2024 | Trim Education | 1350.00 | 6 | 658.8 PRI | 3010043856 | 11/07/2026 | 6 | 2700.00 | 11/12/2024 | Book | General Stacks | 52 | 24/06/2026 | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 11/12/2024 | Trim Education | 1350.00 | 9 | 658.8 PRI | 3010043857 | 03/07/2026 | 7 | 2700.00 | 11/12/2024 | Book | General Stacks | 31 | 03/07/2026 | 16/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 11/12/2024 | Trim Education | 1350.00 | 7 | 658.8 PRI | 3010043858 | 27/07/2026 | 8 | 2700.00 | 11/12/2024 | Book | General Stacks | 40 | 26/07/2026 | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 11/12/2024 | Trim Education | 1350.00 | 10 | 658.8 PRI | 3010043859 | 30/06/2026 | 9 | 2700.00 | 11/12/2024 | Book | General Stacks | 33 | 28/06/2026 | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 16/04/2025 | Trim Education | 1350.00 | 7 | 658.8 PRI | 3010044337 | 12/07/2026 | 10 | 2700.00 | 16/04/2025 | Book | General Stacks | 38 | 12/07/2026 | 17/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 24/09/2025 | Trim Education | 1350.00 | 1 | 658.8 PRI | 3010044894 | 02/03/2026 | 15 | 2700.00 | 24/09/2025 | 1 hour loan | Circulation Desk | 02/03/2026 | ||||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 24/09/2025 | Trim Education | 1350.00 | 6 | 658.8 PRI | 3010044892 | 12/08/2026 | 13 | 2700.00 | 24/09/2025 | Book | General Stacks | 19 | 12/08/2026 | 19/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 24/09/2025 | Trim Education | 1350.00 | 2 | 658.8 PRI | 3010044890 | 24/06/2026 | 11 | 2700.00 | 24/09/2025 | Book | General Stacks | 8 | 24/06/2026 | 16/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 24/09/2025 | Trim Education | 1350.00 | 4 | 658.8 PRI | 3010044891 | 10/08/2026 | 12 | 2700.00 | 24/09/2025 | Book | General Stacks | 39 | 22/07/2026 | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | 24/09/2025 | Trim Education | 1350.00 | 2 | 658.8 PRI | 3010044893 | 04/03/2026 | 14 | 2700.00 | 24/09/2025 | 1 hour loan | Circulation Desk | 04/03/2026 | ||||||
| Dewey Decimal Classification | School of Pharmacy | School of Pharmacy | 17/09/2024 | Book Finder International | 1381.00 | 658.8 PRI | 3010043227 | 17/09/2024 | 3 | 2762.00 | 17/09/2024 | Book | |||||||||
| Dewey Decimal Classification | School of Pharmacy | School of Pharmacy | 17/09/2024 | Book Finder International | 1381.00 | 658.8 PRI | 3010043226 | 17/09/2024 | 2 | 2762.00 | 17/09/2024 | Book | |||||||||
| Dewey Decimal Classification | School of Pharmacy | School of Pharmacy | 17/09/2024 | Book Finder International | 1381.00 | 658.8 PRI | 3010043225 | 17/09/2024 | 1 | 2762.00 | 17/09/2024 | Book | |||||||||
| Dewey Decimal Classification | School of Pharmacy | School of Pharmacy | 17/09/2024 | Book Finder International | 1381.00 | 658.8 PRI | 3010043229 | 17/09/2024 | 5 | 2762.00 | 17/09/2024 | Book | |||||||||
| Dewey Decimal Classification | School of Pharmacy | School of Pharmacy | 17/09/2024 | Book Finder International | 1381.00 | 658.8 PRI | 3010043228 | 17/09/2024 | 4 | 2762.00 | 17/09/2024 | Book |