Social marketing : influencing behaviors for good /
Kotler, Philip.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - Third edition. - Los Angeles ; New Delhi : Sage Publications, c2008. - xii, 444 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)
\\2007039239
658.8
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - Third edition. - Los Angeles ; New Delhi : Sage Publications, c2008. - xii, 444 pages : illustrations ; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 (pbk. : alk. paper) 1412956471 (pbk. : alk. paper)
\\2007039239
658.8