Marketing : a complete guide /
McDonald, Malcolm.
Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. - New York : Palgrave Macmillan, 2003. - xxv, 556 p. : ill. ; 24 cm
Includes bibliographical references and index.
0333994361 (cloth) 033399437X (pbk.)
2003051511
658.8
Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. - New York : Palgrave Macmillan, 2003. - xxv, 556 p. : ill. ; 24 cm
Includes bibliographical references and index.
0333994361 (cloth) 033399437X (pbk.)
2003051511
658.8