Marketing : (Record no. 8005)

MARC details
000 -LEADER
fixed length control field 01040nam a2200265 a 4500
001 - CONTROL NUMBER
control field 0017986
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100407s2003 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003051511
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333994361 (cloth)
International Standard Book Number 033399437X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title a complete guide /
Statement of responsibility, etc Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 556 p. :
Other physical details ill. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name EEE
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Christopher, Martin.
852 4# - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 1
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 07/04/2010 D. S. Books International 4 22 658.8 MCD 3010017987 10/10/2021 18/01/2020 2 07/04/2010 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 07/04/2010 D. S. Books International 5 35 658.8 MCD 3010017986 23/06/2025 27/05/2025 1 07/04/2010 Book