Marketing :
Pride, William M.
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Twelve edition (Indian Adaptation) - Boston : New Delhi : Houghton Mifflin Co. ; Biztantra, c2005 [printed 2009] - xxxi, 750, [115] pages : color illustrations, color maps ; 29 cm.
Includes bibliographical references and index.
9788177225204 0618474455 (library ed.) 0618474463 (student text)
2004111266
658.8
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Twelve edition (Indian Adaptation) - Boston : New Delhi : Houghton Mifflin Co. ; Biztantra, c2005 [printed 2009] - xxxi, 750, [115] pages : color illustrations, color maps ; 29 cm.
Includes bibliographical references and index.
9788177225204 0618474455 (library ed.) 0618474463 (student text)
2004111266
658.8