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Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin Co. ; New Delhi : Biztantra, c2005 [printed 2009]Edition: Twelve edition (Indian Adaptation)Description: xxxi, 750, [115] pages : color illustrations, color maps ; 29 cmISBN:
  • 9788177225204
  • 0618474455 (library ed.)
  • 0618474463 (student text)
Subject(s): DDC classification:
  • 658.8 22
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 PRI (Browse shelf(Opens below)) 1 Available 3010020708
Total holds: 0

Includes bibliographical references and index.

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