When ads work : (Record no. 1561)

MARC details
000 -LEADER
fixed length control field 00999nam a2200241 a 4500
001 - CONTROL NUMBER
control field 653138
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090623s1995 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 94024948
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029166624 :
Terms of availability $30.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1561
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
245 10 - TITLE STATEMENT
Title When ads work :
Remainder of title new proof that advertising triggers sales /
Statement of responsibility, etc John Philip Jones.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Lexington Books,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 240 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 223-231) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Case studies.
Topical term or geographic name as entry element Sales promotion
General subdivision Case studies.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 28/06/2009 0.00 1 659.1 JON 3010011608 09/04/2019 31/03/2019 1 28/06/2009 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 28/11/2010     659.1 JON 3010011607 28/11/2010   2 28/11/2010 Book