When ads work : new proof that advertising triggers sales / John Philip Jones.

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Material type: Text

TextPublication details: New York : Lexington Books, c1995.Description: xvi, 240 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	659.1 JON (Browse shelf(Opens below))	1	Available		3010011608
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	659.1 JON (Browse shelf(Opens below))	2	Available		3010011607

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Includes bibliographical references (p. 223-231) and index.

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