Basic marketing : (Record no. 202)

MARC details
000 -LEADER
fixed length control field 01081nam a2200277 a 4500
001 - CONTROL NUMBER
control field 12782
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090415s1996 ilua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92031792
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256139911
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
9 (RLIN) 41446
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc William D. Perreault, Jr,E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement Twelve edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, IL :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent v, 763, 15, 14 psgrd :
Other physical details color illustrations ;
Dimensions 27 cm.
490 0# - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 723-760) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 41447
Topical term or geographic name as entry element Marketing
Geographic subdivision United States
General subdivision Management.
9 (RLIN) 41448
Topical term or geographic name as entry element Export marketing
General subdivision Management.
9 (RLIN) 41449
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome).
9 (RLIN) 41450
852 ## - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 07/04/2010 4 20 658.8 PER 3010012782 18/07/2023 09/07/2023 1 07/04/2010 Book