Basic marketing : a global-managerial approach / William D. Perreault, Jr,E. Jerome McCarthy.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993.Edition: Twelve editionDescription: v, 763, 15, 14 psgrd : color illustrations ; 27 cmISBN:

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List(s) this item appears in: Marketing management | MArketing

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PER (Browse shelf(Opens below))	1	Available		3010012782

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Includes bibliographical references (pages 723-760) and indexes.

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