Marketing practices in developing economy : (Record no. 4864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01101nam a2200229 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091026s2009 ii a b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120337824 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 4864 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing practices in developing economy : |
| Remainder of title | cases from South Asia / |
| Statement of responsibility, etc | edited by Ruby Roy Dholakia,Syed Ferhat Anwar & Khalid Hasan foreword by Philip Kotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | PHI learning private limited, |
| Date of publication, distribution, etc | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 308 p. : |
| Other physical details | ill.(col.) ; |
| Dimensions | 26cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical referance (p.307- 308) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| Geographic subdivision | South Asia. |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dholakia, Ruby Roy |
| Personal name | Anwar, Syed Ferhat |
| Personal name | Hasan, Khalid |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 25/10/2009 | 520.00 | 2 | 10 | 658.827 MAR | 3010019467 | 22/03/2022 | 10/03/2022 | 1 | 1040.00 | 27/10/2009 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 25/10/2009 | 520.00 | 1 | 22 | 658.827 MAR | 3010019466 | 02/08/2023 | 05/02/2023 | 2 | 1040.00 | 27/10/2009 | Book |