Social marketing in the 21st century / (Record no. 4944)

MARC details
000 -LEADER
fixed length control field 01340nam a2200265 a 4500
001 - CONTROL NUMBER
control field 0017479
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhAAL
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091028s2006 caua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005022466
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 141291633X (cloth)
International Standard Book Number 1412916348 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 361.00688
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Andreasen, Alan R.,
Dates associated with a name 1934-
9 (RLIN) 58479
245 10 - TITLE STATEMENT
Title Social marketing in the 21st century /
Statement of responsibility, etc Alan R. Andreasen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc SAGE Publications,
Date of publication, distribution, etc c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 264 p. :
Other physical details ill. ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 237-252) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name JPGSPH
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
9 (RLIN) 58480
852 4# - LOCATION/CALL NUMBER
Location Ayesha Abed Library
Shelving location General Stacks
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/10/2009 D. S. Books International 1 5 361.00688 AND 3010017479 17/05/2015 28/03/2015 1 29/10/2009 Book