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Social marketing in the 21st century / Alan R. Andreasen.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2006.Description: xi, 264 p. : ill. ; 24 cmISBN:
  • 141291633X (cloth)
  • 1412916348 (pbk.)
Subject(s): DDC classification:
  • 361.00688 22
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 361.00688 AND (Browse shelf(Opens below)) 1 Available 3010017479
Total holds: 0

Includes bibliographical references (p. 237-252) and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

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