The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron.
Material type:
TextPublication details: Mason, Ohio : Thomson, c2005.Description: xii, 271 p. : ill. ; 24 cmISBN: - 0324200579
- 658.8/12 22
- HF5415.5 .S736 2005
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Institute of Governance Studies General Stacks | Institute of Governance Studies General Stacks | 658.812 STE (Browse shelf(Opens below)) | 1 | Available | 3010027202 | ||
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Book
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Institute of Governance Studies General Stacks | Institute of Governance Studies General Stacks | 658.812 STE (Browse shelf(Opens below)) | 2 | Available | 3010027203 |
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| 658.787 EMM Excellence in inventory management : | 658.787 EMM Excellence in inventory management : | 658.812 STE The new marketing conversation : | 658.812 STE The new marketing conversation : | 658.827 KEL Kellogg on branding : | 658.84 AFU Internet business models and strategies : | 658.84 AFU Internet business models and strategies : |
Includes index.
The new marketing conversation -- The role of research and testing in your marketing conversation -- Developing a winning communications strategy -- Direct mail -- Telemarketing -- Radio -- Television -- Newsletters -- E-mail -- The web -- Wireless -- Putting it together : integrating media for maximum results -- Action plan for building your new marketing conversation.
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