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Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
Material type:
TextPublication details: London ; Sterling, VA. ; New Delhi : Kogan Page ; 1997 [reprinted 2003]Description: 443 p. : ill. ; 23 cmISBN: - 8175541091
- 658.8/343 22
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8343 KAP (Browse shelf(Opens below)) | 1 | Available | 3010013329 |
Total holds: 0
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| 658.8342 SOL Consumer behavior : | 658.8342855282 MOD Modern analysis of customer surveys : | 658.8342855282 MOD Modern analysis of customer surveys : | 658.8343 KAP Strategic brand management : | 658.8343 KAP The new strategic brand management : | 658.8348 ALW The low-income consumer : | 658.84 ALB International marketing and export management / |
Includes bibliographical references and index.
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