"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas.
Material type:
TextPublication details: New York : John Wiley, c1996.Description: ix, 206 p. ; 25 cmISBN: - 0471147494 (cloth : alk. paper)
- 659.14/3 20
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.143 BIE (Browse shelf(Opens below)) | 1 | Available | 3010007914 | ||
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 659.143 BIE (Browse shelf(Opens below)) | 2 | Available | 3020003373 |
Total holds: 0
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| 659.1019 SUT Advertising and the mind of the consumer : | 659.1019 SUT Advertising and the mind of the consumer : | 659.1042 MCF Advertising : | 659.143 BIE "This business has legs" : | 659.144 JUS Integrated marketing communication : | 659.152 BLA How to plan exhibitions and conferences from A to Z / | 659.2 BAL Handbook of public relations & communication : |
Includes index.
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