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Brands and firebrands : insights from experts / edited by Braj Mohan Chaturvedi.
Material type:
TextPublication details: India : ICFAI, 2003 [reprinted 2004].Description: xiv, 166 p. : ill. ; 24 cmISBN: - 8178811936
- 658.827 22
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.827 BRA (Browse shelf(Opens below)) | 1 | Available | 3010016616 |
Total holds: 0
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| 658.8120954 BAL Customer-driven services management / | 658.818 MEN Sales forecasting management : | 658.82 VEE Gravitational marketing : | 658.827 BRA Brands and firebrands : insights from experts / | 658.827 COR Corporate branding : | 658.827 GRE Branding across borders : | 658.827 HOL Cultural strategy : |
Includes bibliographical references and index.
BBS
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