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Marketing management / Richard P. Bagozzi ... [et al.].
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxii, 718 p. : col. ill. ; 27 cmISBN: - 0023051620
- 658.8 21
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MAR (Browse shelf(Opens below)) | 1 | Available | 3010014733 |
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| 658.8 MAI We first : | 658.8 MAN A manual for culturally-adapted social marketing : | 658.8 MAR Marketing Management Handbook. | 658.8 MAR Marketing management / | 658.8 MAR Marketing / | 658.8 MAR Marketing management : a south Asian perspective / | 658.8 MAR Marketing management : a south Asian perspective / |
Includes bibliographical references and index.
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