Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type:
TextPublication details: Homewood, Ill. : R. D. Irwin, 1981.Edition: 7th edDescription: xix, 367 p. : ill. ; 24 cmSubject(s): DDC classification: - 658.8 19
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 658.8 MCC (Browse shelf(Opens below)) | 1 | Missing | 3010002627 |
Total holds: 0
Browsing Ayesha Abed Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
|
|
|
No cover image available |
|
|
|
||
| 658.8 MAR Marketing / | 658.8 MAZ The marketing challenge / | 658.8 MCC Basic marketing : | 658.8 MCC Basic marketing : | 658.8 MCD Marketing : a complete guide / | 658.8 MCD Marketing : a complete guide / | 658.8 MOO Crossing the chasm : marketing and selling technology products to mainstream customers / |
Learning aid
Includes bibliographical references and indexes.
There are no comments on this title.